{
  "id": "brand",
  "name": "Brand",
  "status": "draft",
  "doc": "Name of a brand, the name under which a product, a product line, a service or a store chain is sold. A brand can differ from the name of the company that owns it, so it is a separate type from the company name.",
  "categories": [
    {
      "id": "companies",
      "name": "Companies/business/organizations"
    },
    {
      "id": "ecommerce",
      "name": "E-commerce"
    }
  ],
  "langs": [
    {
      "id": "common",
      "name": "Common to most languages"
    }
  ],
  "is_pii": false,
  "classification": "categorical",
  "examples": [
    {
      "value": "Walmart",
      "description": "retail chain"
    },
    {
      "value": "Lexus",
      "description": "car brand of Toyota"
    }
  ],
  "mappings": {
    "sherlock": "brand",
    "wikidata": "P1716",
    "schema_org": "brand"
  },
  "links": [
    {
      "type": "wikipedia",
      "url": "https://en.wikipedia.org/wiki/Brand"
    },
    {
      "type": "wikidata",
      "url": "https://www.wikidata.org/wiki/Property:P1716"
    },
    {
      "type": "schema.org",
      "url": "https://schema.org/brand"
    }
  ],
  "translations": {
    "ru": {
      "name": "Бренд"
    }
  },
  "type": "datatype",
  "wikidata_property": "P1716"
}