---
id: "brand"
kind: "datatype"
status: "draft"
is_pii: false
categories: ["companies", "ecommerce"]
langs: ["common"]
quality: 75
url: "http://registry.apicrafter.io/datatype/brand"
---

# Brand (`brand`)

> **Draft.** Draft records have not been reviewed yet and may be incomplete or wrong; do not treat them as authoritative for legal or compliance decisions.

Name of a brand, the name under which a product, a product line, a service or a store chain is sold. A brand can differ from the name of the company that owns it, so it is a separate type from the company name.

- Personal data (PII): no
- Categories: Companies/business/organizations (companies), E-commerce (ecommerce)
- Countries: global
- Languages: Common to most languages (common)
- Classification: categorical

## Examples

- `Walmart` — retail chain
- `Lexus` — car brand of Toyota

## Mappings

- schema_org: `brand`
- sherlock: `brand`
- wikidata: `P1716`

## Supported by tools

- `doduo`
- `sato`
- `sherlock`

## Translations

- ru: Бренд

## Sources

- wikipedia: <https://en.wikipedia.org/wiki/Brand>
- wikidata: <https://www.wikidata.org/wiki/Property:P1716>
- schema.org: <https://schema.org/brand>

## Quality

Score 75/100. Missing: regexp, negative example.

JSON: <http://registry.apicrafter.io/api/v1/datatypes/brand.json> · Edit: <https://github.com/apicrafter/metacrafter-registry/edit/main/data/datatypes/any/companies/brand.yaml>